The article is dedicated to the discussion of controversial issues of modern noospherology. Global deformation of the biosphere under the influence of human activities has led to the fact that Humanity has no alternatives to the transition to the noosphere. The article also justifies the need for the following items: a) to interpret the noosphere from the perspective of co-evolution of society and nature; b) to replace the orientation towards sustainable development into the orientation towards the co-evolutionary development.

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“Scientific communism” was introduced into educational programs of all soviet higher education institutions in 1963/64. It is important to study the history of this discipline for it effectively displays transformation of social sciences into a coherent system of disciplines during “The Thaw”. This discipline emerged in the period of destalinization as a result of mass request for renovation and rationalization of social knowledge. During the period of its institutionalization, “scientific communism” was perceived by many specialists as a new, truthful Soviet sociology. In the 2nd part of the article the author shows how the discipline was influenced by the changes in the World socialist movement, in which the Communist Party of China challenged ideological leadership of the Communist Party of the Soviet Union. This article shows that the discipline emerged as the result of changes in the official ideology, institutional changes in the Soviet higher education and in the global ideological rivalry.

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The author considers problematical character of the relations of Christianity with different cultures as one of the bright features of European civilization. Attempts to understand it were made throughout the whole history of Christianity. It is necessary to examine continuous penetration of the most diverse cultures from other continents into Europe which faced the existential conflict with this religion. At the same time the author analyzes the problematic relations of Christianity with the European mental and cultural compositions. They naturally contradicted Christianity which had been created outside the continent. This conflict can be easily observed during the period of early Christianity when Christianity was more represented by a set of ideas, than by a sum of artifacts. Besides, Christianity was formed not due to the evolution of certain initial paradigm knowledge but as a result of synthesis of the elements of almost all known at that time cultures.
The author considers the history of interaction between Christianity and the European cultural streams, and he also reviews some forms and methods of that opposition. Church played a special role in that opposition and Christianization can be presented as the movement of the Church to a greater extent, than a religion. At the same time Christianization is the information conquering of new space. Also the role of this religion in the preservation of the European information unity should be highlighted as well as its role in the struggle against cultural interventions from the outside.

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The author considers the problems of efficiency and quality of management in the socio-economic systems at all levels and also argues that the efficiency of management depends on the quality of management, which implies a compliance with established standards. The author substantiates the new paradigm of management of sustainable development of socio-economic systems.

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The article discusses the features of intercultural communication process from the aspect of globalization of the modern society. Globalization creates special conditions for the interaction of different cultures. The authors highlight the idea that cultural foundations of the globalizing socie-ties are being transformed and it can even lead to certain changes in the state of mental structures of people. According to their opinion, multiple simulacra (illusory images that replace the reality and substitute traditional values) have a significant impact on the spiritual transformation of mental structures in the globalized society. In these circumstances, the global community faces the task of finding new forms of intercultural communication. The authors emphasize the fact that the most important foundation of intercultural communication is mentality (a special way of thinking and emotional reactions, allowing a person to form a complete image of the world). Then, the article analyzes two forms of intercultural communication – a monologue and a dialogue. It is noted that a monologue is based on the dominance of one of the communicating parties and leads to its cultural domination, which has a negative impact on the second participant of interaction. The most effec-tive form for the establishing cross-cultural understanding is an intercultural dialogue, which will enable the participants to maintain their mental specificities and adequately understand the partner.

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The article is devoted to one of the urgent problems of mass musical culture – the problem of parodying and mocking of authoritative cultural phenomena that has become one of the inherent properties of postmodern aesthetics.
Genre of author’s song, which has found unprecedented popularity since the mid-1950s as a focus of freethinking and lyrical outpouring, is regarded as an object of ridicule and irony in the era of the 2000s. A parody of “loud” and “quiet” bards became mandatory in the sitcoms of recent years, humiliating this layer of amateur song culture.
The phenomenon of parodying of performers in the art song genre as one of the important components of mass music becomes for the first time the object of scientific understanding, bringing the issue to the field of cultural and artistic research. The author of the article analyzes the ways of debunking the bards’ pseudo-truthfulness and nostalgia, naive dilettantism and commonness. Parodies to bard songs are regarded as new forms of challenge to society, “laughter therapy” through sophisticated vulgarity and absurdist scenes. Musical and scenic component (whether it is expressive manner in the spirit of Vladimir Vysotsky, or quasi-fake, primitive sounding of “outdoorsy campfire” bards) involves methods of making comical and serves to create an atmosphere of fun.

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4. Cherednichenko T. V. «Gromkoe» i «tihoe» v massovomsoznanii. Razmyshlyaya o klassikah-bardah [“Loud” and “Quiet” in mass consciousness. Meditating about classic bards.]. – URL: http://www.opentextnn.ru/music/interpretation/?id=923 (05.06.2015)

The article reviews the specifics of modern business communication on the basis of English words and expressions conceptualized around the notion of business and recorded in Word Spy online dictionary of neologisms within the last three decades. The newly coined words are analyzed through extra- and intralinguistic motivators of their emergence in the language inventory, the formal and semantic composition, pragmatic properties actualized in English business discourse. As the majority of neologisms possess the metaphorical potential, their intensive use in modern business communication tends to create the uncertainty effect and through it enhance the ideological impact on the audience. Thus, with the traditional norms of business communication being violated, English professional discourse recently experiences the loss of its conventionality in favour of increased efficiency of every single communicative act.

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The paper deals with the complex of challenges which the museum faces while conserving Digital Arts. The absence of unified strategies and norms of keeping digital art is actual both for the Russian and international museum practice. Basic approaches to its museumification (traditional museum conservation, migration, emulation and reinterpretation) are studied in the context of contemporary museological theory and on the basis of the analysis of their application towards certain digital artworks.

1. Dni media v Sibirskom Federal’nom Universitete. Sekcija: “Tekhnologii v iskusstve, tekhnologii v muzee” [Days of Media in Siberian Federal University. Section: Technologies in Art, Technologies in Museum] // Za I protiv mediakulturi. Mezhdunarodnij simpozium 7 – 10 oktiabria, Krasnojarsk. Sb. tezisov konferencii. Pod red. Lukjanovoj O. – Moscow: Publ. Center of Culture and Art “MediaArtLab”. P. 6 – 10.
2. Erohin S.V. Zifrovoe kompjuternoe iskusstvo [Digital Computer Art]. – SPB.: Alteja, 2011. – 188 p.
3. Rascheplenie vizualnogo: znachenie novih media [Fragmentation of Visual: Meaning of New Media]. Sb. statej po materialam mezhdunarodnogo simpoziuma «Pro&Contra mediakulturi». Pod red. Shishko O., Shcerbenka A. – Moscow: Publ. “Manezh”, 2015. – 133 pp.
4. Dekker A. Net art Challenges Conservation: The Acceptance of Loss and Subjectivity // Possible Futures: Art, Museums and Digital Archives. Edited by Giselle Beiguelman, Ana Concalves Magalhaes. – San Paolo: Editora Peiropolis ltda.,2012. P. 64 – 75.
5. Dekker A. Assembling traces, or the conservation of net art // Necsus. European Journal of Nedia Studies. – № 5, 13 June 2014. – URL: http://www.necsus-ejms.org/assembling-traces-conservation-net-art (дата обращения: 12.08.2015).
6. Dietz S. Collecting New-Media Art: Just Like Anything Else, Only Different // Collecting the New. Museums and Contemporary Art. Edited by Bruce Altshuler. – New Jersey: Princeton University Press, 2007. P. 85 – 102.
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8. Iles Ch., Hudlisch H. Keeping Time: On Collecting Film and Video Art in the Museum // Collecting the New. Museums and Contemporary Art. Edited by Bruce Altshuler. . – New Jersey: Princeton University Press, 2007. P. 65 – 84.
9. Permanence Through Change: The Variable Media Approach: Edited by Alain Depocas, Jon Ippolito, and Caitlin Jones. – New York: Guggenheim Museum Publications, 2003. -137 pp.
10. Rinehart R., Ippolito J. Re-collection. Art, New Media, and Social Memory. – Cambridge: MIT Press, 2014. – 312 pp.
11. Rinechart Richard. Berkley Art Museum / Pacific Dilm Archive // Permanence Through Change: The Variable Media Approach. Edited by Alain Depocas, Jon Ippolito, and Caitlin Jones. – New York: Guggenheim Museum Publications. 2003. P. 25 – 28.
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The article continues the earlier begun research in “Ideas and Ideals” (№-s 19, 21, 23). Now we examine the ethical aspect of the music function. ‘Music contributes to the moral perfection of people’- this well-known statement we meet in a great number of scientific and literary sources from Ancient Greece (music ethos, the “kalokagathia” doctrine – unity of Beauty and Kindness) till our days. The article’s task is to argue our hypothesis about the moral aspect of music, describing the mechanisms of this impact. The main idea of the hypothesis is that it is the professionalism of a composer (as a talented person) that creates moral perfection of people and personal moral values of the composer have nothing to do with this process. The masterly organized music form triggers the mechanism of moral perfection. Just “well-made” music (not any accidental sounds’ connection) evokes positive emotions, which have wholesome influence on listener’s moral. The beauty of music forms has influence on auditorium; music harmony (in narrow and wide senses) contributes to the development of a harmonic person. The article contains some literary examples with the author’s music analysis, which prove the hypothesis (“Mozart and Salieri”, “War and Peace”). The highest form of this music transforming function is moral purgation (catharsis) as a result of emotional “explosion” during music listening. Music catharsis confirms “The Moral Law Within Me” (Kant).

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13. Karpychev M.G. Preobrazujushhajafunkcijamuzykal’nogoiskusstvai ego soderzhanie [The transforming function of music art and its contents] // Idei and Idealy Novosibirsk. – 2014. – №1 (19). – T.2. – S. 153-165.
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In the proposed article a comparatively novel concept of megaregion has been offered in modern analytical discourse, i.e. by economic, socio-cultural and geopolitical dimensions. The megaregion has been interpreted as the combination or constellation of the regions, close to each other by territory and history, i.e. Space and Time. Different concepts of the megaregion have been observed, i.e. a) geographical and geopolitical determination b) megaurban actual trends c) socio-cultural diversification, consolidated in the “frame” of the megaregion. First of all, and mostly, the work is correlated with the exact enormous by its space and resources the megaregion Siberia, which, according to the world classification spreads from the Urals up to the Pacific Ocean. Conceptual analysis of any megaregion suggests it to be carried put by the temporal (historical) and special (geographical) squares and along three axes — economic, socio-cultural and geopolitical ones. Without doubt, it’s important to investigate organizational, governing and legal institutions in the context of the megaregion, but this ought to be the subject of the next article.

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This article investigates the parameters which allow to consider Siberia in the capacity of a megaregion. From the historical point of view the relationships are analyzed between the state and spontaneous mastering of Siberian territories from the geopolitical and managerial aspect. The role and place of the center of gravity of the Siberian territories is examined, and it is shown that none of the major cities has become such a centre, either economically or culturally. This question is considered also from the point of view of the concept of provinciality. It is shown that the most interesting developmental projects of the Siberian megaregion take it as a whole territory, stretching from the Urals to the Pacific and northward to the Arctic, and only such an approach (not dividing it to particular clusters) can fully reveal its geopolitical significance. Culturally, the difficulty of life in Siberia, as well as the usual diverse contacts of different ethnic and religious groups predetermined the original tolerance of the Siberian population.

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Energy in the framework of national economies and megaregions’ moving forward appear to be a meaningful factor of industrial development since the First Industrial Revolution at the end of XVIII-th century. In the article the attention is mostly paid to the dynamics of the industrial and energy exploration of Siberia megaregion, which supposes five significant stages: early one (the end of the XIX century – beginning of the XX century), intensive (between the 1930—50s), mature industrialization (1960—1980s), deindustrialization (the 1990th years) and new industrialization (2010—2030s). It’s demonstrated, that these very processes were rather ambiguous, i.e. the change of the leaders in sources of energy, the difference in approaches to the use of foreign technologies, the diversity in demand on well-trained labor force and engineering knowledge, the race between manufacturing and energy on the economic landscape of Siberia. Retrospective analysis is important for assessing the priorities for new industrialization in the Siberia megaregion, which is necessary to make up on the basis of advanced manufacturing and not only follow the well-known actual advantages of the megaregion as the possessor of the abundant natural resources and previous years accumulated the industrial capacity on the basis of located in Siberia different enterprises, i.e. military, nuclear, space, etc.

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At the round table the theme “Siberia as a megaregion” was discussed which had first been announced at the Krasnoyarsk forum. A number of problems are analyzed, starting with the geographic boundaries of Siberia, and thus identifying the geopolitical settings of the mega-region. The depth of historical time was discussed, as well as the common history, and the problem of coexistence of different peoples. Besides, the problem of comparison of different megaregions, and the problem of their correlation with states was considered. What can be seen as the commonality, the identity of the mentality of the population of megaregion? The difference was discussed between megaregion and macro-region, which is primarily determined economically. Specifically was considered from different aspects the problem of the center of the gravity of megaregion with respect to Siberia. The role of innovation in the energy sector was analyzed as the key of a gradual transition from oil and gas to coal. Focusing on demographic and economic issues the participants related, in particular, to the programmes of complex development of Siberia, which were quite badly performed, and on the geopolitical consequences of current trends of population migration to the European part of Russia.